Data Processing

Data Processing

The amount of data collected and assembled in a market research study can be enormous. MRC believes in two important aspects: data organization and data reduction. These steps are crucial to the ability to make sense out of data and to the ability to make logical and insightful data interpretation. MRC offers the entire spectrum of data processing and analysis services. These include:

Data tabulations/banner generation

• organize and prepare data tables and banners
• statistical testing/weighting of data (sig testing, t tests)
• graphical presentation of tables
• tracker studies implementation
• prepare the tables as per the desired matrix

Data cleaning/data validation

• cleaning data redundancy
• identifying and fixing data inconsistencies like de-rotation and so forth
• Checking skip and other logics with respect to the column positions.
• Creation of data in single and multi-card format.

Data conversion

• We do the conversion of data into ascii, excel into ascii or any format as per our client expectations.