Matrix data collection strategy

Matrix always makes sure to provide you with a seamless integration of multiple data system to get the insightful information by ensuring data accuracy and efficiency. We deliver what we promise. We are the best among data collection companies and can assign an individual data collection agent to work with you specifically.

Modules:

• Face-to-Face interview
• Focus group discussion
• Computer aided telephonic interview (CATI)
• Computer aided web interviews (CATI)
• Web surveys
• Mobile surveys

Market Research-

We help the companies find the Market data and industry analysis what they need to make the decision. Our Research scope and methodologies provides information on products, tends, regions, demographics, industries & companies. Our project managers, consultants, analysts and researchers work dedicatedly to meet your market research requirement. By the help of market research you can get some kind of confirmation that there is a market for your idea, and that enhance the possibility of successful launch and growth.

Market Research for Business planning

MRC discover that what people want need or believe & how they act. Once our research is complete, it can be used to determine how to market your specific product. Whenever possible, we advise our clients try to reduce risks at the earliest possible stage. For an instance, you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential you can use this information in planning the build-up your business.

Market Segmentation

MRC market segmentation methodology is the division of the market and population into sub-groups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences and psychographic differences. 

Market Size

MRC believes that market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to develop the figures from the number of potential customers or customer segments.

Market Analysis

Apart of market information, MRC provides information about your competitor, customers, products etc. A few techniques we use are:

• Customer analysis
• Competitor analysis
• Risk analysis
• Product research
• Advertising research

Research Methods

• Qualitative Research
• Quantitative Research

Market Research Types

• Advertising Research
• Brand Research
• B2b Rgesearch
• Concept Testing
• Consumer Research
• Customer Satisfaction Research
• Entertainment Research
• Ethnographic Research
• Focus Groups
• Healthcare Research
• Industrial Research
• Lifestyle Research
• Media Communication Research
• Mystery Shopping
• Package Research
• Secondary Research
• Usability Testing
• Agriculture Research

Data Processing

The amount of data collected and assembled in a market research study can be enormous. MRC believes in two important aspects: data organization and data reduction. These steps are crucial to the ability to make sense out of data and to the ability to make logical and insightful data interpretation. MRC offers the entire spectrum of data processing and analysis services. These include:

Data tabulations/banner generation

• organize and prepare data tables and banners
• statistical testing/weighting of data (sig testing, t tests)
• graphical presentation of tables
• tracker studies implementation
• prepare the tables as per the desired matrix

Data cleaning/data validation

• cleaning data redundancy
• identifying and fixing data inconsistencies like de-rotation and so forth
• Checking skip and other logics with respect to the column positions.
• Creation of data in single and multi-card format.

Data conversion

• We do the conversion of data into ascii, excel into ascii or any format as per our client expectations.

Data Analysis

MRC delivers best analytics solutions using its expertise in industry domains and analytical techniques.

We facilitate the research processes of our clients through solutions that combine our industry and markets expertise, technology and access to a vast pool of qualified talent.

Our analytics services power knowledge processes and enable effective decisions at all levels of our clients’ businesses. To do what we do best, we bring together the best analytical minds globally, deliver a robust offering of knowledge service, and work as genuine partners in enhancing your growth strategy.

Our clients have benefited from innovative analytics solution that have contributed significantly to the quality and timeliness of data, information or research requirements

Analysis we perform:

• brand awareness mapping
• brand valuation analysis
• competitive intelligence
• forecasting
• landscape analysis
• market analytics
• market assessment
• market entry
• market segmentation
• market sizing
• price sensitivity testing
• sales analytics
• sales force effectiveness

Strategic Consulting

With globally changing industrial environment, our clients are looking for ways to enhance their product portfolio, know deeper insights, understand market, consumer behavior and access new markets.

MRC, we help companies to achieve these targets by providing intelligent, timely and focused decision support through our consulting services. This requires a comprehensive assessment of multiple internal and external factors, which usually have mutually dependent relationships. Our goal is to provide clear business directions, identify investment opportunities and develop new revenue streams.

Consulting and advisory offerings:

• brand planning consulting
• brand strategy consulting
• competitor strategy assessment
• customer insights and segmentation
• market development
• product & category management
• stakeholder mapping
• Strategy & Portfolio Analysis