Market Research

Market Research

We help the companies find the Market data and industry analysis what they need to make the decision. Our Research scope and methodologies provides information on products, tends, regions, demographics, industries & companies. Our project managers, consultants, analysts and researchers work dedicatedly to meet your market research requirement. By the help of market research you can get some kind of confirmation that there is a market for your idea, and that enhance the possibility of successful launch and growth.

Market Research for Business planning

MRC discover that what people want need or believe & how they act. Once our research is complete, it can be used to determine how to market your specific product. Whenever possible, we advise our clients try to reduce risks at the earliest possible stage. For an instance, you could carry out market research early on and not wait until you are almost ready to enter the market. If early market research reveals that your business idea has real potential you can use this information in planning the build-up your business.

Market Segmentation

MRC market segmentation methodology is the division of the market and population into sub-groups with similar motivations. Widely used bases for segmenting include geographic differences, personality differences, demographic differences, use of product differences and psychographic differences. 

Market Size

MRC believes that market size is more difficult to estimate if you are starting with something completely new. In this case, you will have to develop the figures from the number of potential customers or customer segments.

Market analysis

Apart of market information, MRC provides information about your competitor, customers, products etc. A few techniques we use are:

• Customer analysis
• Competitor analysis
• Risk analysis
• Product research
• Advertising research